WEB DESIGN SERVICES - Search Engine Optimisation (SEO)

Search Engine Optimisation (SEO) helps your website achieve a strong online presence, if it is done well. If it is done badly, it can be enormously damaging. Michelle Abadie Web Design will advise on design elements and using such features as JavaScript, cookies, frames, DHTML, or Flash.

Due to the millions of web sites being added to the internet on a weekly basis, the most important task with regards to search engine inclusion is vigilance. It may not be possible to get your website to the top of all the search engine lists over night but constant checking and improving the content and keywords definitely helps improves listings.

There are many companies that charge for this service. However, if the site is designed well and with search engine inclusion in mind, this may not be necessary. Michelle Abadie Web Design considers each client individually and depending on their needs, they will be advised accordingly. An information sheet is given to all clients interested in a high search engine listing so that they can write their own content, if they want to save money. On the other hand Michelle Abadie is happy to review, and if necessary develop website content and structure; research keywords and potential clients; and advise on technical aspects, such as hosting, redirects, use of Javascript, DHTML and Flash.

Michelle Abadie Web Design designs websites around your visitors' needs while making sure your site is easily found by search engines. You can tell the websites where the copy has been written solely with search engines in mind. For example, the main key search words will be repeated endlessly without much thought to the interest of the reader and who the visitor will be. In other words much of the text on 'commercial' websites won't be worth reading. It hasn't been put there to help the website's visitors, but solely with the aim to get as high up on a search engine listing as possible and certainly above their competitors.

Optimising a page has less to do with optimal keyword density and more to do with knowing who it is that will be using that page. Michelle Abadie Web Design builds websites with considered and developed content and optimised pages after thorough research into who the website is targeted at.

Search Engine Optimisation can be done to an existing website at any time, although a great time to consider Search Engine Optimisation is when you're considering a site redesign, or planning to launch a new site. That way, you and your SEO can ensure that your site is designed to be search engine-friendly from the bottom up.